We ♥ Indigo Nation. They were one of the first big fashion brands to set up shop in Bangalore way back in the late 90s, the age of brick and mortar. They have gone from strength to strength over the last 17 years and have taken on the digital marketing age with panache. So, when they asked us to make a short videos for digital consumption for their SS16 collection, the word “no” mysteriously disappeared from our dictionaries.
- To create short format videos for the Spring Summer 2016 collection.
- To be product-centric, while retaining the brand ethos of young, edgy, unconventional fashion.
We decided to make 9 short videos, each focused on a single product in their collection. Having decided the scripts, we sent our minions far and wide; denim curtains, fake palm trees, reflecting pools, no expense was spared. Our studio resembled a bee-hive over the two days of hectic shoots, but the results were worth it! Check out the videos for yourselves!
Do leave your comments below and tell us what you think! If you’re looking at getting similar content developed for your brand, do get in touch with us. If you’re looking for content, but these videos don’t cut it, check out our portfolio page and the rest of our blog, where we’ve whipped up a ton of other stuff. Follow us on facebook for more posts like this and tips and tricks about marketing and content creation!